About Us
We are the voice and shield of the producer in the world
Transparency, Honesty and Integrity
We believe that truth is the first step toward trust.
At Vimor Group, all processes are clear, accessible, and traceable. From sales prices to logistics costs, including commercial and legal terms, there’s no fine print.
Because only with transparency can we build lasting and fair relationships between producers and buyers.
That’s why we act with complete honesty: we inform, advise, and represent the interests of producers with integrity and respect.
Gratitude and dedication to the producer
Everything starts in the field. Everything starts with you.
Vimor exists thanks to the effort and trust of Latin American farmers. That’s why every decision we make has a single objective: to protect their work, enhance their product, and return what is rightfully theirs.
Our commitment is daily, real, and profound. We are here to serve the producer, not to take advantage of them.
Mission and Values
Who are We?
Vimor Group is the European branch of Translatin, a company with more than 20 years of experience in global exports. Founded in Spain in 2023, our mission is clear: to safeguard the interests of Latin American producers, eliminating intermediaries and returning value to those who truly generate it.
It all began with a young Spaniard, a descendant of farmers, who, while traveling through Europe, discovered a sad reality:
the producer was always the last link in the chain… and the most mistreated.
Faced with the dehumanization of the agri-food industry, he decided to take action. Thus, Vimor Europa was born, serving as a bridge between LATAM producers and the European market… with empathy, transparency, and purpose.
Secure Payments
Thanks to our European credit insurance system.
Direct Sale
No brokers or distributors
Certifications
Support in certifications and field training.
Assistance
Transparency
European Protection
Our History
Vimor Europa was born from the commitment and vision of a young man with deep agricultural roots—the grandson, nephew, and son of farmers—who sought to make his way in the demanding world of international fruit trade.
Over time, and after gaining firsthand experience visiting markets across Europe and learning the inner workings of numerous companies in the sector, he came to understand a troubling reality: in the traditional distribution model, the value chain typically begins with the end consumer and ends with the producer, who, paradoxically, benefits the least. In a system dominated by speculation, risk and losses rarely affect the intermediary; they almost always fall on the most vulnerable link: the farmer.
This situation led him to a profound reflection:
Did it make sense to continue participating in a business where empathy and honesty seemed out of place?
Or could he build a different, fairer model, where producers felt protected, valued, and fairly compensated?
The answer was clear: giving up was not an option.
Thus, Vimor Europa was born, with the goal of transforming the marketing of agricultural products, creating solid bridges between producers and international markets, based on principles of equity, transparency, and respect.
